I am a strategic thinker with strong digital and traditional marketing experience and a long-time track record on accounts through a user-centric and data-driven approach.
As Group Account Director at Acronym Media, I am responsible for driving the digital strategy for my clients. Given that I work for a small agency, I am required to wear a lot of hats which includes frequent copywriting. I recently took a Copywriting course at Mediabistro to further develop the skill.
I pursued a marketing career because I am driven by understanding human behavior, particularly what motivates and connects with people and drives them to act. While most of my career has focused on the business and strategy side of marketing, I am looking to flex my right brain more and take on new creative challenges.
My copy style varies based on the client but tends to be brief and to the point, customer-centric and has a strong focus on the brand benefits.
This portfolio contains two types of work samples: actual ads I developed for Humana health insurance and Godiva, which are Acronym clients, as well as mock-up ads which I developed for my Mediabistro assignments.
I am currently available for freelance opportunities.