Humana Healthcare Reform Landing Page

The following landing page was used for a paid search campaign promoting Humana’s individual insurance product during Open Enrollment.  Since this was the first year of the Affordable Care Act and users were likely confused about their options, the goal of the page was to get them to call the phone number and speak with a representative.  My copy approach was to draw people in with Humana’s benefits while also informing them about healthcare reform.

Humana Landing Page