The assignment was to develop packaging copy using a distinctive brand voice. I chose VitaminWater because I think a big part of its appeal comes from its overall packaging experience and fresh presentation. This copy uses the brand’s humorous,conversational, tongue-in-cheek tone.
remember back when taking your vitamins was a hassle? even the cartoon on the bottle didn’t entice you to take your daily chewable tablet. but you’re older now. you know that vitamins are important for like, being healthy and stuff. and the delicious vitaminwater™ flavor? that only sweetens the deal. look at you being all responsible and getting your nutrients. mom would be so proud.
vitamins + water = all you need